Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.
Catch Him If You Can
Selected by Marc Schlittler
The cool idea behind this campaign for Air France and KLM reminds me of the movie Catch Me If You Can: Web users are given 10 days to find a mysterious global traveler named Mr. Miles, with a prize of three million miles for the winner who does the best detective work. This is a very inspirational campaign because it really shows how a well-produced movie (‘owned’) can generate a lot of attention (‘shared’).
World-Changing Creativity
Selected by David Gallagher
Launched at Cannes Lions last week, Creative For Good is a new online resource developed by the Ad Council, the World Economic Forum and Ketchum to provide inspiration and best practices for public service campaigns around the world. Check it out to see some inspiring examples of how our work can make a difference.
The Magna Carta Holy Grail of Marketing
Selected by Shirley Symister
Last week, Samsung Electronics announced a partnership with Jay-Z in a commercial during the NBA finals, stating they will share free copies of Jay-Z’s album ‘Magna Carta Holy Grail’ to the first million Samsung Galaxy smartphone users to download the app three days before the official release. The ad is great because it focuses on the development of the album’s completion and stresses the importance of the fans who form a key element of the partnership – Samsung is creating loyalty by offering its customers a key role in the album’s success.
Still Life With Food
Selected by Claudia Geidel
In this collection of very specific food photography, every picture tells a story. These images instantly set you searching for the underlying meaning, and you can’t look away until you’ve cracked the code. They’re all great examples of how to be engaging with a single image.
Putting the “I” in “Adoption
Selected by Jennifer Nelson
Wendy’s (client) Dave Thomas Foundation for Adoption is very passionate about their cause: helping every child find a family through foster care adoption. In their most recent campaign in Canada, the organization released a video about of a lonely young letter ‘I’ who meets his new parents – mother (‘M’) and father (‘F’) – to create one big happy family. The short film reinforces the power of sounds, with an emotional original song. The campaign emphasizes how brands can approach topics about which they’re passionate in creative ways that relate directly to their cause – in this case, by using the letters of the alphabet to show that every child fits into a family somewhere.
A Real-Life “Iron Man”
Selected by Marianna Rolikova
In this video, an artist uses nothing but a bed sheet and a Philips (client) Azur Protouch Steaming Iron to recreate famous Dutch paintings, smoothing the sheet flat between each image in order to start again. I love how the video made me focus on the artist, his work and the Renaissance music in the background. It made me feel that I would use the product because I want to, not because I have to.
